How we see it.
TFL International has the philosophy that sports professionals these days have to be seen as artists or brand products. In these industries it’s all about image building, branding and marketing which they convert to durability, sales, value and success. Due to the worldwide digitalization, online visibility plays a major role in marketing and branding these days. Still we think the sports industry is behind the times when it comes to marketing and branding. That’s why we’re convinced that a brand-new era asks for a modern approach. Anticipated on today’s marketing and branding standards, we work from the bullet point ‘online visibility’ strengthened by a multi –and cross-media approach. That means combining online visibility together with offline visibility in the broadest sense of the word.